Home » Health and Wellness, Soft Drinks, Video » Ready to Drink Green Tea Still a Niche Market in Western Europe


September 13, 2012

Ready to Drink Green Tea Still a Niche Market in Western Europe

The health benefits of green tea have been of particular interest for Western European consumers, especially now with Stevia used as a sweetener. Johanna Kolerski-Bezerra, Country Analyst at Euromonitor, states that RTD green tea is still a niche market in Western Europe, therefore blending the tea with local flavors is a way to appeal to consumers in this particular market. Kolerski-Bezerra gives several examples of green tea products recently launched in Western Europe that highlight local flavors and natural sweeteners.

Watch this video on Youtube


« Moscow Motor Show: Volume Carmakers Launch Sedans, Audi Confirms Local Production | Main | Haier Group to buy Fisher & Paykel »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Korean Foodservice and Culture Enjoying Popularity in China

Despite Lipitor Setback, Future for Switches Remains Bright

Emerging Markets Tech: 5 Digital Trends to Watch

What Makes a Good Mobile Strategy? Event Recap from CONNECT Mobile Innovation Summit 2015

Hotels Collaborating with Peer-to-Peer Lodging Platforms

Euromonitor to Speak at Fast Casual Executive Summit

Fashion Friday: Global Apparel Brands Entering the Australian Market

Spiralized Vegetables Succeed as Ersatz Pasta

Rise of Online Leisure Channel Drives Consumerisation of Corporate Travel

¡No te pierdas nuestra presentación en el 9no Foro de Proveedores Retail!