Home » Packaging, Pet Care, Video » Pet Humanization Creating Opportunities for Packaging


September 20, 2012

Pet Humanization Creating Opportunities for Packaging

Pets are increasingly being treated as members of the family. This trend, known as pet humanization, helps the packaging industry, states Regina Maiseviciute, Packaging Research Analyst at Euromonitor, as pet owners invest in premium pet food and treats featuring sophisticated packaging. The metal food can, once widely used in pet food, is losing share to pack types such as flexible plastic stand up pouches. These pouches are smaller in size, allowing the pet to always be fed a fresh helping of food.

« Health and Wellness Legislation in the EU | Main | Snickers to pass M&M's as Top International Confectionery Brand »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

The Battleground of Automatic Dishwashing

The Cheesecake Factory Takes its Success Worldwide

Vorsprung Durch China: Sales Restrictions in Chinese Cities Will Not Stop Audi Becoming the World’s Best-Selling Premium Brand

El consumidor español se interesa por el bricolaje

Changing Consumer Attitudes Towards Home Improvement in Spain

Dietary Supplements Positioning Focus – Memory Health

Euromonitor to Speak at Vitafoods Europe 2014

Using Health and Wellness to Target the Ageing Global Population

Diageo Makes Offer for Controlling Stake in United Spirits

Webinar: The Rise of Luxury Spending in Emerging Markets