Cowland, Health and Wellness Analyst at Euromonitor International, will present "Growing
the demand for naturally healthy food and beverages: outlining global and
Scandinavian trends, innovations and opportunities."
In her presentation, Cowland will describe how “naturally healthy” remains
a universal trend and is set to see growth of US$ 120 billion over 2012-2017,
boosted by innovation in superfruit juice, green tea and high fibre
products. Whilst Scandinavia will perform well with a CAGR of 3% forecast for
2012-2017 the region is facing competition from organic products.