Event Dates: October 14-15, 2012
Location: Natural Theater, Malmo, Sweden
Presentation Date and Time: October 14, 9:30 – 10:15 a.m.
Diana Cowland, Health and Wellness Analyst at Euromonitor International, will present “Growing the demand for naturally healthy food and beverages: outlining global and Scandinavian trends, innovations and opportunities.”
In her presentation, Cowland will describe how “naturally healthy” remains a universal trend and is set to see growth of US$ 120 billion over 2012-2017, boosted by innovation in superfruit juice, green tea and high fibre products. Whilst Scandinavia will perform well with a CAGR of 3% forecast for 2012-2017 the region is facing competition from organic products.