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Haier Group to buy Fisher & Paykel

by
September 14th, 2012

Washer.600pix

In
an effort to expand appliance sales outside of its native China, Haier bid to
purchase Fisher & Paykel.  Haier has attempted to boost sales
globally, but has yet to overcome a stigma of the poor quality of Chinese
products, states Jamie Ko, Head of Global Appliance Research at Euromonitor.
With this recent purchase, Haier hopes to use the strength of Fisher and
Paykel's known product quality and innovation to expand within Europe and North
America.

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