Global Home Insecticides Consumption

September 1st, 2012


Home insecticides are a
non-standard category within home care. Sales are influenced by a different set
of drivers to other categories; climate plays a key role in determining where
sales are most developed or why sales are strong in one year or in one
territory. The perceived threat posed by insects (real or otherwise) is vital
to determining sales. An indication of the non-standard nature sees the
majority of sales emanate from emerging markets, a feature peculiar to

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