There is a direct link between the housing market and the homewares market, states Melina Cordero, Home and Garden Analyst at Euromonitor. However, this link isn’t just connected to consumers moving into a home or apartment for the first time. Many people look at moving as a chance to upgrade their home with new kitchen appliances or furniture. While the housing market in North America and Western Europe suffered over the past years, Brazil has seen a boom in home construction; and therefore, growing sales in its housewares market as well.
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