The Two Sides of Europe: Parallel Strategic Challenges in Sportswear
Sportswear brands exposed to the double whammy of an ageing demographic and an escalating debt crisis in Western Europe will need to be savvy in pricing and segmentation strategies, especially as fast fashion ramps up its sportswear participation. Will Poland, the Euro-Zone’s fastest growing economy, and Russia, with its increasingly sophisticated middle class, provide safe havens of growth? These two faces of Europe present key challenges in a tough global operating environment.
« The 2012 Olympics: Focus on Performance Hydration | Main | CityTarget and other Big-Box Stores moving to Urban Areas »