Home » Packaging, Podcasts » The Impact of the Olympics on Packaging


August 2, 2012

The Impact of the Olympics on Packaging

CanOfCoke

Packaging sustainability is a key concept for this year's Olympic games. Coca-Cola is aiming for all of its PET bottled soft drinks to be recycled at the Olympic Games this year, in an effort to increase awareness of sustainable packaging. Rosemarie Downey, head of packaging research at Euromonitor, states that this is one of several initiatives by companies surrounding the games. The London Organizing Committee for the Olympic Games, has stated that all non-recyclable Olympic packages must be either combustible or incinerated for energy generation, as part of an effort to send no waste to landfills during the games.

Download this episode as an MP3

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

 

 


« Hear us Speak at Cosmeeting – Beyond Beauty Trends Paris 2012 | Main | 2012 Olympics: What Will Make the UK a Winner? »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Using Megatrends to Examine the Health and Wellness Market

Consumption as Progress in the Sharing and Caring Economy

ペット先進国アメリカにおけるペットフード事情

Strategies for Consumer Market Success in China

Red Wine Labelling a Novel Idea in Norway

Will Growth in Vapor Products Last?

Premium War Within Refrigeration Appliances

Channel in Focus: Hospitals

Pet Care in Japan

Digital Trends: The World's Largest and Fastest Growing Internet Markets