London in Green

Sportswear Growing in Major European Markets

August 23rd, 2012
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is growing more quickly in major European markets than anywhere else in the
world, states Magdalena Kondej, head of apparel research at Euromonitor.
Russia’s growth has been especially dynamic with major sportswear retailers
looking to enter the country as growth continues. Adidas is planning to open up to 1200 shops in the
country till 2015 while Nike is also considering Russia to be one its focus
markets. Brand oriented rivalry in Russian youth culture makes expansion
particularly important for sportswear retailers. 


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