Home » Apparel and Footwear, Podcasts » Sportswear Growing in Major European Markets


August 23, 2012

Sportswear Growing in Major European Markets

52397_6561

Sportswear is growing more quickly in major European markets than anywhere else in the world, states Magdalena Kondej, head of apparel research at Euromonitor. Russia’s growth has been especially dynamic with major sportswear retailers looking to enter the country as growth continues. Adidas is planning to open up to 1200 shops in the country till 2015 while Nike is also considering Russia to be one its focus markets. Brand oriented rivalry in Russian youth culture makes expansion particularly important for sportswear retailers. 

 

Download as an MP3


« Webinar Recording: Foodservice in 2012 - Global Recession 2.0? | Main | Holland & Barrett Priced to Fail in China »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Half the World's Population will be Online by 2030

The Retailing Environment in Latin America

The State of Snacking: Brand Identity in a Rapidly Changing World

Why Are Older Models Staring at You on Instagram and in Glossy Magazines?

PepsiCo’s Q1: Promising Signs in a Global Soft Drinks Re-alignment

What's Next for the Russian Automotive Market after the Opel Exit?

Brasil impulsa el mercado de cosméticos en América Latina

Fashion Friday: Digital Strategies in Luxury and Beauty

Airbnb and HomeAway: What You Need To Know (Part 2)