Sony buys cloud-based gaming service Gaikai

August 7th, 2012

Sony has purchased Gaikai, a cloud based gaming service allowing users to play PC and console games via the cloud. Giedrius Daujotas, toys and games industry analyst at Euromonitor, believes Sony will take advantage of Gaikai by putting it to use via the Playstation console, allowing gamers to download trial versions of certain video games. Other applications include television hardware, where Gaikai could provide streaming content directly to a television set.

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Giedrius Daujotas

Giedrius Daujotas is the editor at Euromonitor International’s Centre for Analytics Modelling and Innovation (CAMI) and focuses on the development of analytic tools for FMCG companies. Prior to that, Giedrius was the global analyst for the Toys and Games industry, and has managed consulting projects on corporate strategy and economic modelling. Giedrius holds a Bachelor of Science in Finance and Management Information Systems from Drexel University, USA.  His favourite tool is Competitor Analytics.

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