Pet Humanization Continues to Drive the Global Pet Care Market

August 29th, 2012

There are many faces to the pet humanization trend, states Paula Flores, Head of Global Petcare Research at Euromonitor. The trend, which observes that more pets are being treated as members of the family, has manifested itself in the growth of products such as premium pet food. However, owners are taking the trends to other levels, with products such as dog houses that are miniature versions of owner’s houses, and the first television channel for dogs.

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Paula Flores

Paula Flores is Euromonitor International’s Head of Pet Care Research, which provides strategic analysis and industry insights for 54 countries around the world. Paula joined Euromonitor in June 2008. She has a degree in law from the University of Lisbon, and a masters degree in market research at Westminster University.

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