are many faces to the pet humanization trend, states Paula Flores, Head of
Global Petcare Research at Euromonitor. The trend, which observes that more
pets are being treated as members of the family, has manifested itself in the
growth of products such as premium pet food. However, owners are taking the
trends to other levels, with products such as dog houses that are miniature
versions of owner's houses, and the first television channel for dogs.
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