Home » Europe, Retailing, Video » Loyalty Marketing in the Baltic States


August 8, 2012

Loyalty Marketing in the Baltic States

During the financial crisis, loyalty marketing emerged in the Baltic States for customer retention. Loyalty cards are a win-win for both customers and retailers, states Roberta Kniuipyte, research analyst for the Baltic States at Euromonitor. Customers obtain discounts from using the cards, and retailers retain their customer base. In the Baltic States, loyalty marketing is still in its infancy, however new technology that uses mobile phones and near field communications is being employed to serve as a new type of loyalty card.

Watch this video on Youtube

 


« US Drought Cuts Global Grain Supplies | Main | The 2012 Olympics: Focus on Performance Hydration »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Technology Trends in Latin America

Why Smart Marketers don’t Rely on Google for Research

Lindt’s Failure to Sell Chocolate in Developing Markets is Gifting Revenues to Competitors

Henkel and Hair Care: Reassessing Priorities in Western Europe

MasterCard and Visa Report 4th Quarter 2014 Results

Lithuania Joins Eurozone– A Geopolitical Move with Economic Consequences

Fashion Friday: The Global Landscape for Hair Care Appliances

Analysing the Changes and Opportunities of Southwest Airlines

Global Trends, Developments and Prospects in Toys and Games

Euromonitor to Speak at Cocoa Revolution 2015