Insecticide Sales driven by Urbanization and Perceived Threat
The two key factors driving home insecticide sales are urbanization and perceived threat, states Ian Bell, head of home care research at Euromonitor International. Urbanization drives sales due to insecticides being mainly an urban product. Perceived threat of insects, whether real or otherwise, can drive sales in markets as well. Bell states that emerging markets with growing urban centers will be the next drivers of insecticide sales.
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