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Insecticide Sales driven by Urbanization and Perceived Threat

August 21st, 2012

The two key factors driving home insecticide sales are urbanization and perceived threat, states Ian Bell, head of home care research at Euromonitor International. Urbanization drives sales due to insecticides being mainly an urban product. Perceived threat of insects, whether real or otherwise, can drive sales in markets as well. Bell states that emerging markets with growing urban centers will be the next drivers of insecticide sales.

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Ian Bell

Ian has direct responsibility over the content and quality of Euromonitor’s Home Care research, which provides strategic analysis of the global market as well as in-depth coverage of 80 countries worldwide. Ian has a degree in Japanese Studies (BSC) from the University of Sheffield, and has also studied at Nagoya University.

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