Global Players in Foodservice: Selling Experiences over Products
Michael Schaefer, Global Head of Consumer Foodservice research at Euromonitor, contributed to Nation's Restaurant News list of the top 25 non-US based foodservice chains. Schaefer states the most surprising observation about the list was how international players such as 7-Eleven still retain most sales from their home markets. Schaefer also notes the most successful chains on the list are ones that market experiences rather than a specific dish.
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