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Global Players in Foodservice: Selling Experiences over Products

August 30th, 2012

Michael Schaefer, Global Head of Consumer Foodservice research at Euromonitor, contributed to Nation’s Restaurant News list of the top 25 non-US based foodservice chains. Schaefer states the most surprising observation about the list was how international players such as 7-Eleven still retain most sales from their home markets. Schaefer also notes the most successful chains on the list are ones that market experiences rather than a specific dish.

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Michael Schaefer

Michael Schaefer is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations, and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.

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