Global Players in Foodservice: Selling Experiences over Products

August 30th, 2012
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Schaefer, Global Head of Consumer Foodservice research at Euromonitor,
contributed to Nation's Restaurant News list of the top 25 non-US based
foodservice chains. Schaefer states the most surprising observation about the
list was how international players such as 7-Eleven still retain most sales
from their home markets. Schaefer also notes the most successful chains on the
list are ones that market experiences rather than a specific dish.

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