Target opened its City Target stores in Chicago, Los Angeles, and Seattle at the end of July, 2012. Euromonitor International research analysts Howard Telford and Virginia Lee discuss the new CityTarget concept and how this allows Target to go after the growing urban population in the US. The smaller CityTarget stores have been tailored for the urban environment in terms of store design, offering the "P-Fresh" format to obtain fill-in grocery trips. Wal-Mart is also seeking to reach the urban consumer with its new smaller Walmart Neighborhood Market and Walmart Express formats.
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