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July 27, 2012

The Impact of the Olympics on the Economy

Although the sheer number of tourists arriving in London for the Olympics will boost sales in areas like retailing and apparel, there will most likely be no significant impact on the economy, especially in an area as economically volatile as the Eurozone. Daniel Tarling-Hunter, economist at Euromonitor, states that a construction boom was seen as production started on Olympic venues; however, weak housing demand has already slowed growth in this sector.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

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