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July 26, 2012

The Impact of the Olympics on Retailing

Retailing channels in the United Kingdom will see a slight increase in sales during the Olympics, states Lamine Lahouasnia, retailing analyst at Euromonitor. Department stores will benefit the most, with retailer John Lewis, which has a third-tier sponsorship with the Olympics, at the forefront. Clearly, stores within the London city limits will benefit the most.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

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