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July 30, 2012

The Impact of the Olympics on Health and Wellness

366229_7277 Mass market consumers will no doubt be inspired by watching Olympic athletes at the top of their game. The health and wellness industry must take advantage of this. Ewa Hudson, head of health and wellness research at Euromonitor, states that the games are a perfect opportunity for health and wellness companies to advertise products, in spite of the fact that the largest Olympic sponsors are sugary soft drinks and greasy fast food brands.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

Download this podcast as an MP3

 


« Nutra-Pharma Convergence – a Threat to the Health and Wellness Industries? | Main | Innovations in Energy Drinks Part 2: Blurring the Lines »

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