Home » Health and Wellness, Podcasts » The Impact of the Olympics on Health and Wellness


July 30, 2012

The Impact of the Olympics on Health and Wellness

366229_7277 Mass market consumers will no doubt be inspired by watching Olympic athletes at the top of their game. The health and wellness industry must take advantage of this. Ewa Hudson, head of health and wellness research at Euromonitor, states that the games are a perfect opportunity for health and wellness companies to advertise products, in spite of the fact that the largest Olympic sponsors are sugary soft drinks and greasy fast food brands.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

Download this podcast as an MP3

 


« Nutra-Pharma Convergence – a Threat to the Health and Wellness Industries? | Main | Innovations in Energy Drinks Part 2: Blurring the Lines »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Examining The Impact of Air Quality on City Life

Examining the Top Ten most Motorised Cities

Alibaba: Ready to Conquer the Far West?

The Prevalence of Electronic Payments in the UAE

Lessons from Japan’s Lost Decade

Shrinking Phone Sales Bring Familiar Problems to the Forefront at Samsung Corp

Euromonitor to Speak at Asia Retail Congress 2015

Prospects for the GSK and Novartis Consumer Health Joint Venture

The Role of Social Media in China

The Internet of Things: What Does it Mean for Businesses and Consumers?