The Impact of the Olympics on Health and Wellness

Mass market consumers will no doubt be inspired by watching Olympic athletes at the top of their game. The health and wellness industry must take advantage of this. Ewa Hudson, head of health and wellness research at Euromonitor, states that the games are a perfect opportunity for health and wellness companies to advertise products, in spite of the fact that the largest Olympic sponsors are sugary soft drinks and greasy fast food brands.

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