Home » Health and Wellness, Podcasts » The Impact of the Olympics on Health and Wellness


July 30, 2012

The Impact of the Olympics on Health and Wellness

366229_7277 Mass market consumers will no doubt be inspired by watching Olympic athletes at the top of their game. The health and wellness industry must take advantage of this. Ewa Hudson, head of health and wellness research at Euromonitor, states that the games are a perfect opportunity for health and wellness companies to advertise products, in spite of the fact that the largest Olympic sponsors are sugary soft drinks and greasy fast food brands.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

Download this podcast as an MP3

 


« Nutra-Pharma Convergence – a Threat to the Health and Wellness Industries? | Main | Innovations in Energy Drinks Part 2: Blurring the Lines »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Changing Income and Expenditure of the Global Middle Class since the 2008-2009 Financial Crisis

Contagion Effects of Greek Default Should be Limited

Euromonitor to Speak at Verifone Accelerated Commerce Conference

Lessons from Singapore, Unchanged as Doing Business Leader from 2006 to 2015

Russian Electronics Market on the Brink

Overview of Russian New Car Market Part 1: Insights and Forecasts for Russian Car Industry

How Retailers are Addressing Global Food Waste

World Urban Population Share to Hit 60% in 2030

Three Trends Driving Forward Remote M-Commerce in 2015

El Bachaqueo and the Striving Venezuelan Black Market for Tissue and Hygiene Products