During the Olympic Games, foodservice operators should focus on distributing their products to the large, diverse group attending the games. Michael Schaefer, head of consumer foodservice research at Euromonitor, states that McDonald's, which has exclusive catering rights to the games, is constructing several large outlets near Olympic venues in order to associate itself with worldwide events like the Olympics. Smaller operators in London should put their best face forward as a global audience arrives to London.
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