Home » Consumer Foodservice, Video » The Impact of the Olympics on Consumer Foodservice


July 31, 2012

The Impact of the Olympics on Consumer Foodservice

During the Olympic Games, foodservice operators should focus on distributing their products to the large, diverse group attending the games. Michael Schaefer, head of consumer foodservice research at Euromonitor, states that McDonald's, which has exclusive catering rights to the games, is constructing several large outlets near Olympic venues in order to associate itself with worldwide events like the Olympics. Smaller operators in London should put their best face forward as a global audience arrives to London.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

Watch this video on Youtube

 

 


« Розничная интернет торговля на российском рынке продуктов ухода за домашними животными | Main | New Eyewear Market Research System Now Available »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

"states that McDonald's, which has exclusive catering rights to the games, is constructing several large outlets near Olympic venues in order to associate itself with worldwide events like the Olympics."?

Are we kidding here?...

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Contact Lens Manufacturers Jumping on the Wearables Bandwagon

The Fastest Growing Brands in Yoghurt

Assessing the Illicit Trade in Cigarettes and Foreseeing One in Nicotine Liquid

Product Development Trends in the North American Pet Food Market

The Key Growth Markets for Yoghurt

Key Takeaways from Cartes Secure Connexions

The Impact of Technology on Travel and Tourism in the Middle East

Regional Trends in Consumer Foodservice

Global Foodservice Sales Reach US$2.6 Trillion in 2013

India Planning Outright Ban on E-Cigarette Products