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The Impact of the Olympics on Consumer Foodservice

July 31st, 2012


During the Olympic Games, foodservice operators should focus on distributing their products to the large, diverse group attending the games. Michael Schaefer, head of consumer foodservice research at Euromonitor, states that McDonald’s, which has exclusive catering rights to the games, is constructing several large outlets near Olympic venues in order to associate itself with worldwide events like the Olympics. Smaller operators in London should put their best face forward as a global audience arrives to London.

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

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Michael Schaefer

Michael Schaefer is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations, and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.

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