The Impact of the Olympics on Consumer Finance

Visa Inc. is one of the main sponsors of the Olympic Games, and is aspiring to make it the first "contactless games", states Michelle Evans, consumer finance analyst at Euromonitor. London first saw contactless payment options in 2003, when the Oyster pre-paid card was introduced to the transit system. Since then there have been other initiatives in the UK aimed at broadening the use of contactless cards and paving the way for mobile payments.

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