Home » Apparel and Footwear, Video » The Impact of the Olympics on Apparel


July 24, 2012

The Impact of the Olympics on Apparel

Sportswear will see positive growth due to the Olympics in 2012, explains Magdalena Kondej, head of apparel research at Euromonitor. Adidas secured official sponsorship of the 2012 Olympics, and will dress Olympic volunteers and workers. Adidas currently sits in the number two spot in sportswear in the UK, and are looking at their Olympic participation as a way to compete with the number one brand, Nike.  

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

Watch this video on Youtube

 


« Innovate or Die in Times of Flux | Main | Hear Euromonitor Speak at Fi Conferences - Innovations in Beverages 2012 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Five Key Findings in Eyewear

Danone Sets its Sights on Becoming Number One in Milk Formula as it is Rumoured to be Selling its Medical Nutrition Business

Regional Snack Food Players Achieving Growth in the US

Economic Reforms in the Eurozone

Examining The Impact of Air Quality on City Life

Examining the Top Ten most Motorised Cities

Alibaba: Ready to Conquer the Far West?

The Prevalence of Electronic Payments in the UAE

Lessons from Japan’s Lost Decade

Shrinking Phone Sales Bring Familiar Problems to the Forefront at Samsung Corp