Home » Apparel and Footwear, Video » The Impact of the Olympics on Apparel


July 24, 2012

The Impact of the Olympics on Apparel

Sportswear will see positive growth due to the Olympics in 2012, explains Magdalena Kondej, head of apparel research at Euromonitor. Adidas secured official sponsorship of the 2012 Olympics, and will dress Olympic volunteers and workers. Adidas currently sits in the number two spot in sportswear in the UK, and are looking at their Olympic participation as a way to compete with the number one brand, Nike.  

Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today!

Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics

Watch this video on Youtube

 


« Innovate or Die in Times of Flux | Main | Hear Euromonitor Speak at Fi Conferences - Innovations in Beverages 2012 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Why Shopper Marketing is Increasingly Important to Soft Drinks

Euromonitor to Speak at World Food Moscow 2014

Rum's Image Problem in Chile Leads to Dramatic Decrease in Sales

Problema de imagen del ron en Chile causa dramática caída en ventas

Daremos una conferencia en Espacio Food & Service 2014

Glacéau: Revisiting Opportunities and Challenges

Haier Encounters New Challenges

Smaller Emerging Markets Still Shine in 2014

Euromonitor to Speak at Vitafoods Asia 2014

Euromonitor to Speak at 3rd ICIS European Butadiene & Derivatives Conference