Home » Major Trends and Insight, Podcasts » Reality Culture - Permeating Consumer Habits


July 2, 2012

Reality Culture - Permeating Consumer Habits

MarriageCN_8718

Reality culture - including reality TV - is influencing consumer habits worldwide. Daphne Kasriel, countries and consumers editor at Euromonitor, explains that reality culture is an update on the classic rags-to-riches tale. In terms of popularity, some surveys show that the population ranks celebrities slightly higher than political figures. With reality TV at the top of ratings, advertisers are increasingly putting not-so-subtle messages into these programs, and consumers are emulating what they watch.

Download as an MP3

ITunes10 Subscribe to our podcasts on iTunes 

 


« ユニ・チャームの更なるグローバル展開 | Main | Brazil’s ‘Samba Surge’ Fuels Buoyant Luxury Goods Demand at Home and Abroad »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Q&A: The State of the Coffee Market in North America

Euromonitor International voted #1 British company for work/life balance

The Delicate Business of Updating Products

in-cosmetics Indonesia Roadshow 2015

Los Medicamentos y la doctrina Draper

Wireless Speakers: What Consumers Want

Consumers in Advanced Economies Remain Unsure of Better Times Ahead

Pour Over Coffee in the US: Trend or Fad?

High Protein Products in Asia

Euromonitor to Speak at Connect Mobile Summit 2015