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July 11, 2012

Mapping Your Place in the Value Chain

Mapping the value chain is a first step towards deeper analysis of your B2B marketplace.  Input-Output (I/O) tables from National Statistics Offices allow strategists to illuminate even the most complicated value chains, such as those starting with primary or intermediary products and branching in multiple directions.

See example below:

Valuechainmap

Euromonitor's latest white paper offers a guide for strategists in the areas of sales, marketing, operations and logistics on how to apply available data through National Statistics Offices for identifying and prioritizing revenue growth opportunities.

Download a copy of Euromonitor's white paper, B2B Strategy: Quantitative Analysis of Your Downstream Value Chain.


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