Webinar Recording: Uptrading Beats Downtrading as Global Tobacco Market Scrapes Through

Euromonitor International’s latest global tobacco market statistics covering 2011 show that growing smoking populations in China and other large population developing markets plus the pricing strength of international brands has kept the global tobacco market robust in spite of falling cigarette volumes in many developed markets, itself exacerbated by the effects on consumers of the financial shocks of recent years.  

Can it continue? Pricing strength, innovation, premiumisation , are connected concepts which help make the industry robust. But will consumers continue to go along? Is the process of ‘premiumisation’ effective and what impact has it had on price bands? How much steam does the so-called ‘total tobacco’ concept have? Are non-tobacco concepts such as e-cigarettes the answer?

Euromonitor International’s Tobacco webinar will aim to answer these questions whilst setting the global tobacco market in context, reviewing overall performance by region alongside country case studies, looking at related trends in duty-paid volume sales, smoking populations and illicit penetration. Market performance will be reviewed against manufacturer strategies, trends in product innovation, with a view to what the industry can expect to 2016.

Key Points:

• The global cigarettes market was driven by China - excluding China, world cigarette consumption fell in 2011 by just under 2%
• Pricing strength in cigarettes was the driver of global tobacco market: the average price of a pack of 20 cigarettes in 2011 was US$2.4, up from US$2.1 in 2010
• Global illicit trade in cigarettes in 2011 stands at some 9-10