Home » Retailing, Video » IKEA Enters India after Government Rulings are Relaxed


July 18, 2012

IKEA Enters India after Government Rulings are Relaxed

 IKEA's plan to enter India comes as somewhat of a surprise given that the company has formerly stated they had no plans to enter the Indian market. Lamine Lahouasnia, retailing analyst at Euromonitor, states that IKEA's decision to enter India comes on the heels of the Indian government's decision to relax the rules on single brand foreign retailers in the country. IKEA will now have to source at least 30% of its production from the Indian market; which may be a challenge to the company as it already has well established factories worldwide.

Watch this video on   Youtube_48x48

 


« Розничная торговля в 2012 г.: Основные выводы | Main | Special Report: Impact of the 2012 Olympics on Global Brands and the UK Economy »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Luxury Goods in France: Key Trends and Industry Overview

Three Main Trends in the Confectionery Market

Beauty and Personal Care Trends in Asia Pacific

Designs of the Future: What Will Define Laundry Care in 2030 and Beyond?

30th Cleaning Seminar Japan 2014

Apple Earnings Review: iPhone’s Stellar Performance

Analysing Pepsi's New Product Launches

Claves para descifrar el mercado de vitaminas y suplementos alimenticios en América Latina

Top 5 Fastest Growing Consumer Markets in 2014

Keys to Navigating the Vitamin and Dietary Supplement Market in Latin America