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IKEA Enters India after Government Rulings are Relaxed

July 18th, 2012


IKEA‘s plan to enter India comes as somewhat of a surprise given that the company has formerly stated they had no plans to enter the Indian market. Lamine Lahouasnia, retailing analyst at Euromonitor, states that IKEA’s decision to enter India comes on the heels of the Indian government‘s decision to relax the rules on single brand foreign retailers in the country. IKEA will now have to source at least 30% of its production from the Indian market; which may be a challenge to the company as it already has well established factories worldwide.

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