South America is fast becoming one of the most dynamic markets for food products in the world. Food ingredients South America (FiSA) 2012 is the business platform to launch companies towards a successful future in this high potential market.
Supported by Brazil’s growing economic power and consumer demands for new food choices, the food ingredients industry is recognizing the possibilities for rapid growth in South America.
Join Francisco Redruello, Senior Food Analyst, for his presentation, “Selling Health: Challenges and Opportunities for Food Manufacturers." Redruello will discuss packaged food´s retail performance in today´s difficult economy, examining the general state of the market and the continued viability of value-added positioning like convenience, health and wellness and premiumisation.
Redruello will address the following questions:
- Do consumers still want added value packaged food? If so, can they still afford to pay a premium for it?
- Many packaged food manufacturers are giving more focus to “snacking” as a means of supporting sales and profitability, but is this really a viable strategy?
- What lessons can be learned by manufacturers and retailers alike, and how can they be applied across different countries?
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