Home » Consumer Health, Webinar Recordings » Webinar Recording: The Art of Positioning Consumer Health in 2012 and Beyond


July 24, 2012

Webinar Recording: The Art of Positioning Consumer Health in 2012 and Beyond

As consumers embrace self-care practices, the demand for consumer health continues to rise at rapid rates all over the world. The ageing of the worldwide population and high obesity rates have increased the prevalence of chronic diseases, such as diabetes. As both developing and developed countries struggle to manage healthcare costs, preventive care gains in importance. 

Category expansion and leveraging brand equity are helping established players outpace the market, in an environment where growth comes with a premium. High population and income growth make emerging markets a prime target for consumer health companies. However, regulation and category potential varies widely from country to country, all but ruling out a one-size-fits-all strategy. As customisation becomes more important, companies are increasingly looking to existing companies as a means of entry, either through acquisitions or strategic partnerships.

Consequently, a combination of important demographic shifts and a highly competitive environment is encouraging companies to pay more attention to the positioning of their brands and products. Euromonitor International will provide an exciting overview and analysis on new positioning trends that will reshape the future performance of consumer health.

  • Traditional curative messages around OTC are changing to preventative, lifestyle, wellness concepts
  • The novel positioning of dietary supplements offer new opportunities for companies
  • Local production opportunities and areas of unmet demand will generate growth in the Middle East, Africa and Eastern Europe
Watch Webinar Now Market Research Webinar Archive

« June Beauty Innovation Round-Up | Main | Innovate or Die in Times of Flux »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Winners and Losers in Personal Accessories

Income and Wealth: How Wealth Information Can Enhance Understanding of Poverty Rates

Kraft Licenses Coffee Brands for use in Green Mountain's Keurig

Why Cooper’s Latest Acquisition is Bigger than it Seems

Euromonitor to Speak at Indian Icecream Congress 2014

Three Trends in Primary Education in Emerging Markets

In Focus: 70% of Households Globally will be Urban by 2030

Big Data: What’s the Big Deal?

The Four Aspects of PayPal’s Current Growth Strategy

Trends Impacting the European Automotive Market