Home » Consumer Health, Webinar Recordings » Webinar Recording: The Art of Positioning Consumer Health in 2012 and Beyond


July 24, 2012

Webinar Recording: The Art of Positioning Consumer Health in 2012 and Beyond

As consumers embrace self-care practices, the demand for consumer health continues to rise at rapid rates all over the world. The ageing of the worldwide population and high obesity rates have increased the prevalence of chronic diseases, such as diabetes. As both developing and developed countries struggle to manage healthcare costs, preventive care gains in importance. 

Category expansion and leveraging brand equity are helping established players outpace the market, in an environment where growth comes with a premium. High population and income growth make emerging markets a prime target for consumer health companies. However, regulation and category potential varies widely from country to country, all but ruling out a one-size-fits-all strategy. As customisation becomes more important, companies are increasingly looking to existing companies as a means of entry, either through acquisitions or strategic partnerships.

Consequently, a combination of important demographic shifts and a highly competitive environment is encouraging companies to pay more attention to the positioning of their brands and products. Euromonitor International will provide an exciting overview and analysis on new positioning trends that will reshape the future performance of consumer health.

  • Traditional curative messages around OTC are changing to preventative, lifestyle, wellness concepts
  • The novel positioning of dietary supplements offer new opportunities for companies
  • Local production opportunities and areas of unmet demand will generate growth in the Middle East, Africa and Eastern Europe
Watch Webinar Now Market Research Webinar Archive

« June Beauty Innovation Round-Up | Main | Innovate or Die in Times of Flux »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

5 Key Highlights from the 2015 Apparel and Footwear Research

Trends in the Men's Fashion Market

10 Facts About Sub-Saharan Africa

Unilateral Pricing Policy Sparks Debate on Future of Optical Goods Store Retailing

¡Euromonitor participa Seminario Internacional de Cereales que se llevará a cabo en 4 ciudades de Latinoamérica!

Where Will the Future Growth for Bags and Luggage Come From?

Saudi Arabia: Migrant Workers and Mid-Income Group Drive Record Sales of Cheap Cars

Euromonitor to speak at the Personalisation Summit - 9th Ancillary Merchandising Conference

Russia: Current Challenges and Long Term Opportunities in Retail Tissue and Hygiene

Why the Changing US Grocery Retail Market Underpins the Kraft and Heinz Merger