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July 25, 2012

Former Yugoslavian Markets: Trends and Products in Food and Drink

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The two main trends shaping food and drink products in former Yugoslavian countries are convenience and health and wellness, states Milan Cakic, research analyst at Euromonitor International. The convenience trend is being reflected in the rise in sales of ready meals. Health and Wellness demands are shaping the introduction of low sugar, probiotic, and natural products into the market. 

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