Despite reaching market saturation in Germany, their country of origin, discounters such as Aldi are experiencing growth in such developed markets as Australia and the United States. Raphael Moreau, retailing analyst at Euromonitor International, explains that due to the low price point of products, cost-conscious consumers are choosing discounters over regular grocery outlets. In fact, Aldi is opening 80-100 outlets annually in the United States. Moreau goes on to give a detailed analysis of the discounters channel worldwide.
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