Discounters Enjoying Growth in Economic Downturn

July 19th, 2012

Despite reaching market saturation in Germany, their country of origin, discounters such as Aldi are experiencing growth in such developed markets as Australia and the United States. Raphael Moreau, retailing analyst at Euromonitor International, explains that due to the low price point of products, cost-conscious consumers are choosing discounters over regular grocery outlets. In fact, Aldi is opening 80-100 outlets annually in the United States. Moreau goes on to give a detailed analysis of the discounters channel worldwide.

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Raphaël Moreau

Raphaël Moreau joined Euromonitor International’s food team in 2014, after gaining extensive market research experience within the retailing industry at Euromonitor International, which he joined in 2001. Raphael holds a degree from the Université des Sciences et Technologies de Lille and from Staffordshire University.