Home » Podcasts, Retailing » The Showrooming Concept in Retail


July 16, 2012

The Showrooming Concept in Retail

462626_54619655

Consumers are practicing a concept called 'showrooming', where they interact with a product in a store, then purchase the same product online - often from a competitor. Lamine Lahouasnia, retailing analyst at Euromonitor, states that showrooming is becoming more of a problem in the advent of smartphones, which give consumers mobile internet access, and thus the ability to research competitor prices without leaving the store. Lahouasnia also explains several methods that retailers are implementing to compete with this practice.

Download as an MP3

ITunes10 Subscribe to our podcasts on iTunes 

 


« Global Hotels: Innovating for Growth | Main | Download a Copy of Euromonitor's Presentation for SLA 2012 »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Wait Marketing: The Perfect Marriage between Advertising and Selling

Huge Potential in India’s Yet Uncharted Tea Market

Swedish Match Evokes World Without Cigarettes in 3Q Results

The Recovery from the Global Financial Crisis of 2008: Missing in Action

Starbucks Promises To-Your-Desk Delivery in the US by 2015, But What Does This Mean For the In-Store Experience?

Added Value in the Brazilian Toilet Paper Market

What’s Happening in Tobacco – October 2014

Going Vegan for Weight Loss and Heart Health

Consumer Electronics Sales Forecast: Holidays and Beyond

Just a Drop Provides Much Needed Resources in Uganda