Traditional Toys and Games by Licence, 2011

June 8th, 2012
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Licensed properties remained an important contributor to growth. Licensed toys – with some sort of entertainment media backing – often carry a higher price tag than other toys. The share of licensed toys in overall toy sales continues to increase across the majority of countries; in the US, for instance, licensed toys accounted for 26% of traditional toys and games sales in 2011. Some of the top licences in 2011 included Cars, Transformers, Beyblade, Star Wars and Thomas & Friends. 


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  • online rc toys/rc toys shop

    Yes it is true that licensed toys have higher prices than traditional toys.I want to Register my toys and games that are produced by my company. can you please help me?