Home » Beauty and Personal Care, Podcasts » Naturel et simplicité riment avec beauté


June 15, 2012

Naturel et simplicité riment avec beauté

Podcast in French.

La crise économique et les mesures d’austérité instaurées en 2011 en France frappent l’ensemble des secteurs d’activités et la consommation s’en ressent. Pour préserver la recherche du plaisir, les consommateurs français favorisent les prix et la simplicité des produits. Johanna Kolerski-Bezerra, Analyste d’Etudes de Marché a Euromonitor International explique quelles sont les catégories et les nouvelles tendances qui ont réussies, malgré la crise, à contribuer à la croissance du secteur de l’hygiène-beauté en France. 

Translation:

The economic crisis and austerity measures introduced in 2011 in France hit all sectors of activity and, as a result, consumption in the country suffered. To preserve the pursuit of pleasure, French consumers favor price and product simplicity. Johanna Kolerski-Bezerra, Research Analyst at Euromonitor, explains the categories in beauty in personal care that have been successful despite the crisis.

Download as an MP3


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