Latin American Pet Care: The Rise of Emerging Markets

Latin America’s pet care market continues to perform well, with retail values growing faster than any other region. By 2016, Brazil will usurp Japan as the world’s second largest pet care market, behind only the US. Retail prospects remain strong, as urbanisation continues, disposable incomes rise, and more consumers turn to pets for companionship. As Latin Americans move from pet ownership to pet “parenthood”, opportunities will arise for those manufacturers savvy enough to seize them.

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