Home » Articles, Consumer Electronics, Global » Google’s New Tablet is a Threat to Other Android Manufacturers but Not Apple


June 29, 2012

Google’s New Tablet is a Threat to Other Android Manufacturers but Not Apple

CloudCEGoogle Inc’s new tablet, Nexus 7, is equipped with the latest quad-core  processor and is the first Android device to run on the latest Android 4.1 (Jellybean). While the technical specifications put the product on par with the most top tier Android tablets, the US$199 price point makes it stand out from the fray.

Apple Inc’s iPad is less affected as the company commands a strong following of fans and its ecosystem of apps and services are key differentiators. Sales of Android tablets by other manufacturers for the next few months will slow as consumers put off purchases in anticipation of the release of the Nexus 7 in their market. Manufacturers are only left with two options:

  • Match Nexus 7 in price and suffer financial losses
  • Stop selling and suffer losses due to high inventory

Nexus 7 is not expected be particularly profitable for Google and the new venture does cause a rift between Google and its hardware partners. Essentially, the Nexus 7 will only benefit the lucky consumers in selected markets and nobody else.

 


« A-B InBev Acquires Remaining Stake in Grupo Modelo | Main | Shift Towards Digital Game Downloads Continues »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Monster: Marketing Energy Drinks in China – the Soft Aspects

Panorama de retail en Latinoamérica ¿estaremos realmente tan afectados?

Heat-not-Burn Launches Open a New Front for the Future of Tobacco

Top 3 Emerging Broadband Markets: Iran, Nigeria and Indonesia

Wait Marketing: The Perfect Marriage between Advertising and Selling

Huge Potential in India’s Yet Uncharted Tea Market

Swedish Match Evokes World Without Cigarettes in 3Q Results

The Recovery from the Global Financial Crisis of 2008: Missing in Action

Starbucks Promises To-Your-Desk Delivery in the US by 2015, But What Does This Mean For the In-Store Experience?

Added Value in the Brazilian Toilet Paper Market