Home » Articles, Consumer Electronics, Global » Google’s New Tablet is a Threat to Other Android Manufacturers but Not Apple


June 29, 2012

Google’s New Tablet is a Threat to Other Android Manufacturers but Not Apple

CloudCEGoogle Inc’s new tablet, Nexus 7, is equipped with the latest quad-core  processor and is the first Android device to run on the latest Android 4.1 (Jellybean). While the technical specifications put the product on par with the most top tier Android tablets, the US$199 price point makes it stand out from the fray.

Apple Inc’s iPad is less affected as the company commands a strong following of fans and its ecosystem of apps and services are key differentiators. Sales of Android tablets by other manufacturers for the next few months will slow as consumers put off purchases in anticipation of the release of the Nexus 7 in their market. Manufacturers are only left with two options:

  • Match Nexus 7 in price and suffer financial losses
  • Stop selling and suffer losses due to high inventory

Nexus 7 is not expected be particularly profitable for Google and the new venture does cause a rift between Google and its hardware partners. Essentially, the Nexus 7 will only benefit the lucky consumers in selected markets and nobody else.

 


« A-B InBev Acquires Remaining Stake in Grupo Modelo | Main | Shift Towards Digital Game Downloads Continues »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

The Old Spice Factor

The Growth of Affordable Small Appliances in Emerging Markets

Euromonitor to Speak at FederSalus 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

New Travel Research: Key Findings

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China

Fibre vs Protein: Which Will Be the Winner?

BRIC Consumers in 10 Charts

Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies

Whole Foods to Open Low-Cost Chain