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Global Beauty and Personal Care: Products with Crossover Features

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June 12th, 2012

Many recent skin care products have multitasking features, as well as offer a more holistic approach to anti-ageing, states Irina Barbalova, global head of beauty and personal care research at Euromonitor. There has also been a greater alignment with sun care, with many moisturizers and anti-agers increasing the SPF in their new product ranges. Barbalova discusses the success of beauty products with crossover features following her presentation at In-cosmetics 2012.

 

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Irina Barbalova

Irina drives the quality and evolution of Euromonitor’s Beauty Industry research. As a Global Lead of the industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. Irina has a high-profile record in the industry and is a regular speaker at leading events and forums.

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