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Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice

June 1st, 2012

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Value-conscious global consumers have thrown the world of foodservice into a state of flux. While global fast food brands continue to lead the way, the world is fragmenting rapidly in terms of market share, categories and consumer groups. In this new report, Euromonitor International explores the ways the world’s most successful operators have come to terms with an increasingly fluid operating environment.

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