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The Mobile Wallet: The Next Big Payment Tool?

May 31st, 2012

The mobile wallet could be the next big payment tool due to the rise in smartphone adoption and corporate initiatives, states Michelle Evans, consumer finance analyst at Euromonitor. Canada may be the first country to implement the mobile wallet country-wide, as many retailers have already adopted contactless payment in their point-of-sale (POS) terminals. Contactless payment technology can also be used to conduct payments through mobile wallets. South Korea is also on the forefront of mobile wallet technology; the Korean Communications Commission recently stated that all new smartphones be equipped with Near-Field Communications (NFC) technology, which powers the mobile wallet.

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Michelle Evans

As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.

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