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May 10, 2012

Premium Fragrances Outshine Other Beauty Segments

 

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Premium fragrances outshone all other premium categories, with an absolute growth contribution of 35% of total premium beauty in 2011, compared to 30% and 15% for premium skin care and premium makeup respectively. While Western Europe remains the largest spender on luxury scents, it was North America that saw the most exceptional growth, the highest on record in the last decade. Greater demand for exclusivity and unconventional fragrances were at the core of this successful performance.

 


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