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Mergers and Acquisitions in Beauty and Personal Care

by
May 17th, 2012

Mergers and Acquisitions were the story for many beauty and personal care companies in 2011. With Unilever acquiring Alberto Culver, Kalina, and Sara Lee’s personal care division along with Colgate’s acquisition of Sanex, it is clear that companies are engaging in M&A activity to regain confidence in the global economy. Oru Mohiuddin, company analyst for beauty and personal care at Euromonitor, states that mergers and acquisitions can help a company expand its portfolio, grow into regional markets, expand distribution coverage, or develop greater internal digital media expertise.

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Oru Mohiuddin

Oru Mohiuddin is a Strategy Analyst for Euromonitor International. She has a Master in International Development from University of Birmingham and has been working in the company since 2007. Professional interests include tracking beauty trends with a particular focus on colour cosmetics, hair care and evaluating company performance.