Mergers and Acquisitions were the story for many beauty and personal care companies in 2011. With Unilever acquiring Alberto Culver, Kalina, and Sara Lee’s personal care division along with Colgate’s acquisition of Sanex, it is clear that companies are engaging in M&A activity to regain confidence in the global economy. Oru Mohiuddin, company analyst for beauty and personal care at Euromonitor, states that mergers and acquisitions can help a company expand its portfolio, grow into regional markets, expand distribution coverage, or develop greater internal digital media expertise.
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