Luxury Goods Diversification Creating Packaging Opportunities Worldwide
After the downturn in 2008, the global luxury goods industry has begun to recover. Whilst Western consumers are taking small steps back into luxury, the BRIC nations are generating new enthusiastic buyers of luxury brands. The global economic recovery also makes for a positive outlook for packaging; as the luxury market becomes increasingly diversified, the boundaries between luxury and mass are becoming increasingly blurred. This poses challenges but is also creating opportunities for packaging companies.
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