Internet Retailing in Emerging Markets: Long-Term Growth Opportunities in BRIC Countries
As internet retailing matures as a channel in developed markets, sales growth rates will slow. This will make emerging markets increasingly attractive to retailers and manufacturers looking to benefit from the long-term strong rates of sales growth that they are expected to provide. However, whilst the rewards are enticing, there are several pitfalls that lie ahead for companies hoping to profit from internet retailing in the BRIC and other emerging markets in the short to medium term.
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