Home » Asia, Major Trends and Insight, Video » Encouraging Consumer Spending in China


May 22, 2012

Encouraging Consumer Spending in China

The average Chinese household is saving 40 percent of their income in 2011. This is mainly due to a lack of a social security system that forces the Chinese citizen to save for healthcare, education and pensions. An Hodgson, income and expenditure manager at Euromonitor, says that consumer goods companies wanting to reach reluctant Chinese consumers will have to focus on the four characteristics of Chinese consumers:

  1. They are becoming more urban
  2. They are getting richer faster
  3. They are spending more on discretionary items
  4. They are getting older

 This video is also available on View our YouTube Channel


« Monk Fruit Extract: A Natural, Zero-Calorie Sweetener with No Bitter Aftertaste | Main | London Olympics to Provide Minor Boost to UK Economy »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Iran's Grocery Market Poised for Growth Following Nuclear Deal

Procter & Gamble – Before and After the Divestment

Special Report: El Niño in 2015 Can Have Significant Effects on Economies and Markets

Coffee a New Area of Focus for Australian Pubs

Q&A: The State of the Coffee Market in North America

Euromonitor International voted #1 British company for work/life balance

The Delicate Business of Updating Products

in-cosmetics Indonesia Roadshow 2015

Los Medicamentos y la doctrina Draper

Wireless Speakers: What Consumers Want