Home » Asia, Major Trends and Insight, Video » Encouraging Consumer Spending in China


May 22, 2012

Encouraging Consumer Spending in China

The average Chinese household is saving 40 percent of their income in 2011. This is mainly due to a lack of a social security system that forces the Chinese citizen to save for healthcare, education and pensions. An Hodgson, income and expenditure manager at Euromonitor, says that consumer goods companies wanting to reach reluctant Chinese consumers will have to focus on the four characteristics of Chinese consumers:

  1. They are becoming more urban
  2. They are getting richer faster
  3. They are spending more on discretionary items
  4. They are getting older

 This video is also available on View our YouTube Channel


« Monk Fruit Extract: A Natural, Zero-Calorie Sweetener with No Bitter Aftertaste | Main | London Olympics to Provide Minor Boost to UK Economy »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Daremos una conferencia en Espacio Food & Service 2014

Glacéau: Revisiting Opportunities and Challenges

Haier Encounters New Challenges

Smaller Emerging Markets Still Shine in 2014

Euromonitor to Speak at Vitafoods Asia 2014

Euromonitor to Speak at 3rd ICIS European Butadiene & Derivatives Conference

In Focus: Income Inequality between Men and Women to Worsen in Asia Pacific

Emerging Markets Among Highest Growth in Employment in Finance

Grooming Routines Around the World

Ichitan Group Paves the Way for Local Players in the Thai Soft Drinks Market