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Coty Withdraws Avon Bid

May 18th, 2012

Coty recently withdrew its bid for Avon, leaving questions in the beauty and personal care industry about what’s next for the company. Oru Mohiuddin, company analyst for beauty and personal care at Euromonitor, states that other acquisition targets could be sought out by Coty. Revlon and Natura, the other potential targets, are not as well-positioned as Avon, which would have provided Coty an entry into the Latin American market and a presence in colour cosmetics. Mohiuddin states that the withdrawal may be an attempt to coerce Avon into accepting the bid.

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Oru Mohiuddin

Oru Mohiuddin is a Strategy Analyst for Euromonitor International. She has a Master in International Development from University of Birmingham and has been working in the company since 2007. Professional interests include tracking beauty trends with a particular focus on colour cosmetics, hair care and evaluating company performance.

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