Another quad-core smartphone in the market

May 4th, 2012
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IStock_000010651120SmallSamsung revealed the eagerly anticipated flagship smartphone Galaxy S3 last night. Prior to the official event, leaks made their rounds on the rumour mills, including hints of a larger screen and a quad-core processor over its predecessor. 

Samsung managed to keep the overall size similar to the S2, despite sporting a 4.8” screen. Uncharacteristic of Samsung though, the company did not push its engineering department to attain a slimmer look, less than 8mm in depth, which would have allowed S3 to be the slimmest smartphone in the market. There was no mention on the possibility of inductive charging for the phone either.  

The Galaxy S3 does not break any new ground in both specification and design, and will face strong pressure from HTC’s One X which has been available in the market for a few months. It is disappointing for a company that prides itself on engineering ingenuity to launch a me-too product, especially for its flagship range. However, Samsung has built up a loyal following for its smartphones and still enjoys a competitive edge over its rivals with its AMOLED screen. Euromonitor International expects Samsung to retain its ranking as the top smartphone manufacturer in 2012.

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Cat Dix

Catherine Dix is the Corporate Social Responsibility Manager at Euromonitor International.  She is responsible for the design and implementation of Euromonitor’s CSR programme across the 12 global offices.  Prior to this role she worked for a charitable foundation for 6 years advising corporates and high-net-worth individuals on their philanthropic giving.