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Wendy’s Overtakes Burger King as #2 Burger Chain in the US

April 10th, 2012

According to Euromonitor data, Wendy’s has surpassed Burger King in the US fast food market, becoming the number two burger chain in sales terms in the country, says Michael Schaefer, global head of consumer foodservice research at Euromonitor International. Burger King held the number two spot in total sales after McDonald’s for decades, so this ranking is a very surprising shift. Wendy’s accomplished this by capitalizing on the fact that consumers are now eating fast food at other times of the day; rather than just lunch or dinner. It also advertises fresher and more premium options, which consumers are willing to pay more for.

 

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Michael Schaefer

Michael Schaefer is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations, and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.

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