Home » North America, Video » Wendy's Overtakes Burger King as #2 Burger Chain in the US


April 10, 2012

Wendy's Overtakes Burger King as #2 Burger Chain in the US



According to Euromonitor data, Wendy's has surpassed Burger King in the US fast food market, becoming the number two burger chain in sales terms in the country, says Michael Schaefer, global head of consumer foodservice research at Euromonitor International. Burger King held the number two spot in total sales after McDonald's for decades, so this ranking is a very surprising shift. Wendy's accomplished this by capitalizing on the fact that consumers are now eating fast food at other times of the day; rather than just lunch or dinner. It also advertises fresher and more premium options, which consumers are willing to pay more for.

 

This video is also available on View our YouTube Channel


« Cosa c'è nel piatto degli italiani? Prospettive per gli alimenti freschi in Italia. | Main | TOP 10 CONSUMER TRENDS FOR 2012: DIY Life »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Euromonitor participa da PayTECH no Brasil

Asia Pacific's Top 500 Retailers, 2014

Euromonitor International Interview Series: Kelly McGuire, Ph.D. Executive Director, Hospitality and Travel Global Practice for SAS

Sound Bite: The Implications of Infant Formula Scandals in China

Euromonitor to Speak at UBIFrance 2014

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets

Euromonitor to speak at Food Matters Live 2014

Brand Licensing Europe Enjoys A Great Buzz But Where Was LEGO?

Fashion E-tailing: Innovation Hotspots, Omni-channel and Mobile Development

Booming Acquisitions to Lead to Further Consolidation in Dairy Market