Home » North America, Video » Wendy's Overtakes Burger King as #2 Burger Chain in the US


April 10, 2012

Wendy's Overtakes Burger King as #2 Burger Chain in the US



According to Euromonitor data, Wendy's has surpassed Burger King in the US fast food market, becoming the number two burger chain in sales terms in the country, says Michael Schaefer, global head of consumer foodservice research at Euromonitor International. Burger King held the number two spot in total sales after McDonald's for decades, so this ranking is a very surprising shift. Wendy's accomplished this by capitalizing on the fact that consumers are now eating fast food at other times of the day; rather than just lunch or dinner. It also advertises fresher and more premium options, which consumers are willing to pay more for.

 

This video is also available on View our YouTube Channel


« Cosa c'è nel piatto degli italiani? Prospettive per gli alimenti freschi in Italia. | Main | TOP 10 CONSUMER TRENDS FOR 2012: DIY Life »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

New Tea Concept in England Aims to Change Consumption Habits

Iran's Grocery Market Poised for Growth Following Nuclear Deal

Procter & Gamble – Before and After the Divestment

Special Report: El Niño in 2015 Can Have Significant Effects on Economies and Markets

Coffee a New Area of Focus for Australian Pubs

Q&A: The State of the Coffee Market in North America

Euromonitor International voted #1 British company for work/life balance

The Delicate Business of Updating Products

in-cosmetics Indonesia Roadshow 2015

Los Medicamentos y la doctrina Draper