Shoprite Grows Despite Strong Competition

Although competition from other retailers is strong in South Africa, Shoprite's profits are up. Cedric Bra, retailing analyst at Euromonitor International, explains how Shoprite stood strong among competition, slow consumer spending and rising prices in South Africa:

• Shoprite is keeping prices low, and consumer perception is that prices are lower than competitors.
• Modernising its supply chain has increased profit margins for Shoprite.
• The company operates 20 different brands in South Africa.

Bra expands to talk about Shoprite's foreign operations and the challenges in years to come.

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