Home » Home Care, Podcasts, Tissue and Hygiene » Procter and Gamble's Investment in Digital Marketing


April 23, 2012

Procter and Gamble's Investment in Digital Marketing

IStock_000008928333XSmall Tissue and Hygiene and Home Care companies are relying on digital media as a way to cut marketing costs and gain access to new markets. Lee Peart, research analyst at Euromonitor, discusses Procter and Gamble's investment in digital marketing and their pledge to gain one billion new customers by 2015. Examples of P&G using digital marketing include the company setting up six brand stores on Facebook in 2011, and being one of the first companies to use sponsored tweets on Twitter.

Download this episode as an MP3

ITunes10Subscribe to our podcasts on iTunes


« Hear Euromonitor speak at WTM Vision Dubai | Main | Top 10 Consumer Trends for 2012: Green Thrift »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Environmentally Friendly Home Care Packaging is the new Trend in the UAE

Freshpet Rapidly Expanding in Mass-Market Retail in Canada

Catering to the “Golden Traveller” – Accessible and Respite Tourism

Is Europe Addicted to Gas?

Euromonitor Awarded Queen's Award for Enterprise: International Trade

At-Home Soft Drinks Machines Should Focus On Variety, Not Replication

Euromonitor to Speak at World Perfumery Congress 2014

Chinese Economy: Stable and Sound? Or Slowing Dangerously?

Euromonitor to Speak at Progressive Serbia Trade Conference 2014

Status - The State of Global Automatic Dishwashing