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Health and Wellness in Pet Food

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April 15th, 2012


The humanisation trend in pet care means that owners feel inclined to feed pets with better food then they eat, states Paula Flores, head of pet care research at Euromonitor International. Examples of wellness in the pet food industry can be seen in new pet food product launches that feature portion control. Organic food choices are also now available by some brands. Health and wellness is set to grow in the coming years, so prospects are good for healthy human and pet alike.

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Paula Flores

Paula Flores is Euromonitor International’s Head of Pet Care Research, which provides strategic analysis and industry insights for 54 countries around the world. Paula joined Euromonitor in June 2008. She has a degree in law from the University of Lisbon, and a masters degree in market research at Westminster University.