Home » Consumer Foodservice, Hot Drinks, Soft Drinks, Video » Beverages Play a Key Role in Consumer Foodservice Recovery


March 5, 2012

Beverages Play a Key Role in Consumer Foodservice Recovery

 

Since the global economic recession, growth has been slow for the consumer foodservice industry. In order to grow sales in mature markets, foodservice operators are looking to take traffic from competitors and be relevant across all times of the day. Beverages are a great way to accomplish this, states Michael Schaefer, head of consumer foodservice research at Euromonitor International. In developed markets, for instance, coffee plays a big role in any push to draw in customers at breakfast time. In developed markets, operators are looking to expand to rural and second-tier cities to draw in more traffic. Here, beverages can help localize a fast food menu in an area that might not be familiar with a particular outlet.

This video is also available on View our YouTube Channel

 


« Impact on Tourism of Escalating Tensions between the UK and Argentina | Main | Regional Focus: Weak Outlook Continues for the Eurozone’s Peripheral Economies »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...


View our YouTube Channel Follow Euromonitor on Twitter Become a Fan on Facebook Connect with Euromonitor on LinkedIn

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

The Risks and Rewards of “Pepsi Made with Real Sugar”

Dishwasher Manufacturers Must Educate to Penetrate New Markets

China’s Rail System Drives Global Transport Growth

Can Travel and Tourism in Iraq Pick Up Speed?

Nike Will Benefit from the 2014 FIFA World Cup Despite Adidas Sponsorship

Latin American Travellers Prefer Pampering, Indulgence on Holiday

Role of Internet in Travel Plans of Global Online Consumers

Western European Phosphate Ban to Reward Innovative Formulations

Scenario Analysis of a Successful Modular Phone Project

The EU’s Investment Black Hole