Home » Consumer Foodservice, Hot Drinks, Soft Drinks, Video » Beverages Play a Key Role in Consumer Foodservice Recovery


March 5, 2012

Beverages Play a Key Role in Consumer Foodservice Recovery

 

Since the global economic recession, growth has been slow for the consumer foodservice industry. In order to grow sales in mature markets, foodservice operators are looking to take traffic from competitors and be relevant across all times of the day. Beverages are a great way to accomplish this, states Michael Schaefer, head of consumer foodservice research at Euromonitor International. In developed markets, for instance, coffee plays a big role in any push to draw in customers at breakfast time. In developed markets, operators are looking to expand to rural and second-tier cities to draw in more traffic. Here, beverages can help localize a fast food menu in an area that might not be familiar with a particular outlet.

This video is also available on View our YouTube Channel

 


« Impact on Tourism of Escalating Tensions between the UK and Argentina | Main | Regional Focus: Weak Outlook Continues for the Eurozone’s Peripheral Economies »

Subscribe

 RSS Feed

Receive New Posts via Email:

 

Join us on...

Filter by Category

Filter by Geography

Filter by Industry

Recent Posts

Will Growth in Vapor Products Last?

Premium War Within Refrigeration Appliances

Channel in Focus: Hospitals

Pet Care in Japan

Digital Trends: The World's Largest and Fastest Growing Internet Markets

Euromonitor to Speak at Money20/20 2015

The Childrenswear Market in India

Fashion Friday: How S-Commerce is Impacting the Fashion Industry

SodaStream Moves from Targeting Green Consumers to Health Conscious Consumers

The Rumour Mill Keeps Turning – Will Starwood Go Intercontinental?