Sustainability in Hair Care

Tweet

Consumers traded value for volume during the recession, states Regina Maiseviciute, packaging research analyst at Euromonitor International, so manufactures are creating new added-value products to regain value shares. In hair care, sustainability is a way to add value to products. Some products are focusing on a no silicone and paraben stance, while others are packaging their products in plant-based bottles.

This video is also available on